DreamHack Birmingham 2026
DreamHack Birmingham is the world's largest video game festival circuit, bringing together gamers and esports enthusiasts for an unforgettable experience.
About the event
DreamHack Birmingham is the United Kingdom’s largest video game festival, attracting gamers and esports enthusiasts from around the world. First launched in 2026, this event has quickly become a premier destination for those passionate about gaming and esports.
At DreamHack Birmingham, attendees can expect a vibrant atmosphere filled with competitive gaming, interactive activities, and opportunities to connect with industry professionals. The event features a range of tournaments, including qualifiers for the Esports World Cup 2026, and showcases the latest innovations in gaming culture.
Special features of the event include a dedicated Cosplay Competition with a prize pool of £8,000, as well as the DreamHack Creator Program, which brings together content creators, streamers, and fans. This event is not only a celebration of gaming but also a significant networking opportunity for professionals in the industry.
When and where
- Dates
- -
- Venue
- National Exhibition Centre
- Location
- Birmingham , United Kingdom
- Nearest Airport
- Birmingham Airport (5 km)
Opening Hours
- Friday, 27 March 2026: 09:00 - 20:00
- Saturday, 28 March 2026: 09:00 - 20:00
- Sunday, 29 March 2026: 09:00 - 18:00
How to get here
By Car
National Exhibition Centre is easily accessible from major highways.
Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.
Public Transport
The venue is well-connected by public transport:
- Metro
- Bus
Event themes and focus areas
DreamHack Birmingham 2026 will spotlight:
- Esports
- Gaming Culture
Business and marketing opportunities
This event offers significant business opportunities for brands and exhibitors to connect with a passionate audience in the gaming industry.
- High-value networking: Connect with 10,000+ professionals from 25+ countries
- Decision-maker access: 70% of attendees have purchasing authority
- Market intelligence: Gain insights into United Kingdom market trends
- Lead generation: Capture qualified leads from professionals actively seeking solutions
- Brand visibility: Enhance your presence in the Tourism, Leisure, Sports market
Who attends?
- Gamers
- Esports Professionals
Exhibitor strategy recommendations
Maximize your ROI at DreamHack Birmingham 2026:
Before the event:
- Launch pre-event marketing 6-8 weeks in advance
- Schedule meetings with key prospects through the event platform
- Optimize your listing in the event directory
- Set measurable goals (leads, meetings, partnerships)
During the event:
- Create interactive booth experiences with live demonstrations
- Staff your booth with engaging, knowledgeable team members
- Use QR codes and digital tools for lead capture
- Attend networking sessions and educational programs
After the event:
- Follow up with leads within 48 hours
- Share event highlights on social media using #DreamHackBirmingham2026
- Measure ROI against your pre-event goals
- Plan improvements for next year