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Tourism, Leisure, Sports 331 days until event

BUYITALY 2027

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BUYITALY is an international marketplace supporting the tourism industry in Italy and globally.

About the event

BUYITALY is Italy’s premier trade show for the tourism sector, attracting over 25,000 attendees and 1,000 exhibitors from 54 countries. This event facilitates direct connections between industry professionals and travelers, fostering collaboration and innovation in tourism. Attendees can expect high-quality content, networking opportunities, and insights into the latest trends in the tourism industry.

The event is designed to support the tourism industry in Italy and globally, providing a unique platform for professionals to meet and engage with travelers directly. With a focus on sustainable tourism and digital transformation, BUYITALY is set to be a significant event in the calendar for industry stakeholders.

Special features of the event include Innovation Awards and various networking opportunities, making it a must-attend for anyone involved in the tourism sector.

Who attends?

25,000+ Trade Visitors Β· 54+ countries
1,000+ Exhibitors
70% Decision-Makers
Travel Agents
Tour Operators

When and where

Dates –
Venue Fiera Milano City
Location Milan , Italy
Nearest Airport Milan Malpensa Airport (45 km)
Opening Hours
  • Wednesday 09:00 – 17:00

How to get here

By Car Fiera Milano City is accessible from major highways. Parking: 500 spaces Β· Paid.
Public Transport
  • Metro
  • Bus

Event themes and focus areas

Sustainable Tourism
Digital Transformation in Travel

Business and marketing opportunities

This event connects industry professionals with travelers, providing unmatched networking and business opportunities.

High-value networking: Connect with 25,000+ professionals from 54+ countries
Decision-maker access: 70% of attendees have purchasing authority
Market intelligence: Gain insights into Italy market trends
Lead generation: Capture qualified leads from professionals actively seeking solutions
Brand visibility: Enhance your presence in the Tourism, Leisure, Sports market

Frequently asked questions

When is the event?

February 9, 2027

How do I register?

Visit our registration page at the official website.