British Tourism & Travel Show 2026
The British Tourism & Travel Show is a premier event for the domestic tourism industry in the UK, showcasing the best travel ideas and experiences.
About the event
The British Tourism & Travel Show is the UK’s premier trade show for the tourism sector, focusing on domestic travel. First launched to connect travel professionals, this event has grown significantly, attracting over 2,000 attendees and 200 exhibitors in 2026.
Attendees can expect a vibrant atmosphere filled with opportunities to discover new attractions, destinations, and travel solutions. The event features expert-led sessions and interactive experiences, making it a must-attend for anyone involved in group travel planning.
With its strategic location in Birmingham, the show serves as a central hub for the UK tourism industry, providing a unique platform for networking and collaboration among professionals.
When and where
- Dates
- -
- Venue
- National Exhibition Centre
- Location
- Birmingham , United Kingdom
- Nearest Airport
- Birmingham Airport (5 km)
Opening Hours
- Thursday, 19 March 2026: 09:00 - 17:00
How to get here
By Car
National Exhibition Centre is easily accessible from major highways.
Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.
Public Transport
The venue is well-connected by public transport:
- Metro
- Bus
Event themes and focus areas
British Tourism & Travel Show 2026 will spotlight:
- Group Travel Planning
Business and marketing opportunities
This event offers significant business opportunities for networking, collaboration, and discovering new travel solutions.
- High-value networking: Connect with 2,000+ professionals from 10+ countries
- Decision-maker access: 70% of attendees have purchasing authority
- Market intelligence: Gain insights into United Kingdom market trends
- Lead generation: Capture qualified leads from professionals actively seeking solutions
- Brand visibility: Enhance your presence in the Tourism, Leisure, Sports market
Who attends?
- Tour Operators
- Travel Agents
Exhibitor strategy recommendations
Maximize your ROI at British Tourism & Travel Show 2026:
Before the event:
- Launch pre-event marketing 6-8 weeks in advance
- Schedule meetings with key prospects through the event platform
- Optimize your listing in the event directory
- Set measurable goals (leads, meetings, partnerships)
During the event:
- Create interactive booth experiences with live demonstrations
- Staff your booth with engaging, knowledgeable team members
- Use QR codes and digital tools for lead capture
- Attend networking sessions and educational programs
After the event:
- Follow up with leads within 48 hours
- Share event highlights on social media using #BritishTourismTravelShow2026
- Measure ROI against your pre-event goals
- Plan improvements for next year