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Education & Training 193 days until event

Bokmässan 2026

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Bokmässan is Scandinavia's largest international book fair, showcasing a diverse range of literature and cultural events.

About the event

Bokmässan is Scandinavia’s largest international book fair, showcasing a diverse range of literature and cultural events. First launched in 1985, this event has become a cornerstone for the book industry in the Nordic region, attracting thousands of professionals and enthusiasts alike.

During the four-day fair, attendees can expect a vibrant atmosphere filled with seminars, workshops, and discussions led by renowned authors and industry leaders. The event serves as a vital platform for networking and collaboration among authors, publishers, educators, and literary enthusiasts.

In 2026, the fair will highlight themes such as Popular Adult Education and Games, making it relevant to current trends in literature and education. Special features, including the prestigious Mermaid Award Ceremony, further enhance its appeal, drawing attention from across the globe.

Who attends?

10,000+ Trade Visitors · 25+ countries
300+ Exhibitors
70% Decision-Makers
Authors
Publishers
Educators

When and where

Dates
Venue Svenska Mässan - Swedish Exhibition & Congress Centre
Location Gothenburg , Sweden
Nearest Airport Gothenburg Landvetter Airport (25 km)
Opening Hours
  • Thursday 09:00 – 17:00
  • Friday 09:00 – 17:00
  • Saturday 09:00 – 17:00
  • Sunday 09:00 – 17:00

How to get here

By Car Svenska Mässan - Swedish Exhibition & Congress Centre is accessible from major highways. Parking: 500 spaces · Paid.
Public Transport
  • Metro
  • Bus

Event themes and focus areas

Popular Adult Education
Games

Business and marketing opportunities

This event offers unparalleled networking opportunities for professionals in the publishing and education sectors.

High-value networking: Connect with 10,000+ professionals from 25+ countries
Decision-maker access: 70% of attendees have purchasing authority
Market intelligence: Gain insights into Sweden market trends
Lead generation: Capture qualified leads from professionals actively seeking solutions
Brand visibility: Enhance your presence in the Education & Training market

Frequently asked questions

When is the event?

September 24-27, 2026

How do I register?

Visit our registration page at http://goteborg-bookfair.com/register