Bokmässan 2026
Bokmässan is Scandinavia's largest international book fair, showcasing a diverse range of literature and cultural events.
About the event
Bokmässan is Scandinavia’s largest international book fair, showcasing a diverse range of literature and cultural events. First launched in 1985, this event has become a cornerstone for the book industry in the Nordic region, attracting thousands of professionals and enthusiasts alike.
During the four-day fair, attendees can expect a vibrant atmosphere filled with seminars, workshops, and discussions led by renowned authors and industry leaders. The event serves as a vital platform for networking and collaboration among authors, publishers, educators, and literary enthusiasts.
In 2026, the fair will highlight themes such as Popular Adult Education and Games, making it relevant to current trends in literature and education. Special features, including the prestigious Mermaid Award Ceremony, further enhance its appeal, drawing attention from across the globe.
When and where
- Dates
- -
- Venue
- Svenska Mässan - Swedish Exhibition & Congress Centre
- Location
- Gothenburg , Sweden
- Nearest Airport
- Gothenburg Landvetter Airport (25 km)
Opening Hours
- Thursday, 24 September 2026: 09:00 - 17:00
- Friday, 25 September 2026: 09:00 - 17:00
- Saturday, 26 September 2026: 09:00 - 17:00
- Sunday, 27 September 2026: 09:00 - 17:00
How to get here
By Car
Svenska Mässan - Swedish Exhibition & Congress Centre is easily accessible from major highways.
Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.
Public Transport
The venue is well-connected by public transport:
- Metro
- Bus
Event themes and focus areas
Bokmässan 2026 will spotlight:
- Popular Adult Education
- Games
Business and marketing opportunities
This event offers unparalleled networking opportunities for professionals in the publishing and education sectors.
- High-value networking: Connect with 10,000+ professionals from 25+ countries
- Decision-maker access: 70% of attendees have purchasing authority
- Market intelligence: Gain insights into Sweden market trends
- Lead generation: Capture qualified leads from professionals actively seeking solutions
- Brand visibility: Enhance your presence in the Education & Training market
Who attends?
- Authors
- Publishers
- Educators
Exhibitor strategy recommendations
Maximize your ROI at Bokmässan 2026:
Before the event:
- Launch pre-event marketing 6-8 weeks in advance
- Schedule meetings with key prospects through the event platform
- Optimize your listing in the event directory
- Set measurable goals (leads, meetings, partnerships)
During the event:
- Create interactive booth experiences with live demonstrations
- Staff your booth with engaging, knowledgeable team members
- Use QR codes and digital tools for lead capture
- Attend networking sessions and educational programs
After the event:
- Follow up with leads within 48 hours
- Share event highlights on social media using #Bokmässan2026
- Measure ROI against your pre-event goals
- Plan improvements for next year