BIT 2027
BIT is the premier international tourism fair in Italy, connecting tourism professionals from around the world.
About the event
BIT is Italy’s premier trade show for the tourism sector. First launched in 1980, it has grown to become a vital marketplace for tourism professionals from around the world. With over 25,000 attendees and 1,000 exhibitors from 54 countries, BIT provides a unique platform for networking, collaboration, and showcasing innovations in the travel industry.
At the event, attendees can expect a diverse range of exhibitors, informative sessions, and valuable insights into the latest trends and developments in tourism. The event emphasizes sustainable tourism practices and offers a variety of networking opportunities for professionals to connect and share ideas.
BIT also features special awards and recognitions for innovation in tourism, making it a noteworthy event for industry leaders and newcomers alike. Its geographic significance as the largest tourism event in Italy draws a global audience, further enhancing its value.
Who attends?
When and where
- Friday 09:00 – 17:00
How to get here
- Metro
- Bus
Event themes and focus areas
Business and marketing opportunities
This event offers significant business opportunities for networking, partnerships, and showcasing innovations in the tourism sector.
Frequently asked questions
When is the event?
February 9, 2027
How do I register?
Visit our registration page at http://bit.fieramilano.it/en/register