Bett Show 2027
Bett Show is the leading event for education technology in the UK, bringing together educators and technology providers.
About the event
Bett Show is the UK’s leading trade show for the education technology sector. For over 35 years, this event has been at the forefront of innovation in education, attracting over 60,000 visitors and 1,200 exhibitors from around the globe. Attendees can expect to engage with industry leaders, participate in live demonstrations, and explore cutting-edge solutions that enhance learning outcomes.
At Bett Show, the focus is on creating connections and fostering collaboration among educators and technology providers. The event features a wide range of sessions, workshops, and networking opportunities designed to inspire and inform attendees about the latest trends and developments in the education sector.
Special features of the event include the Innovation Awards, which recognize outstanding contributions to the field of education technology. Bett Show is not only the largest event of its kind in the UK but also serves as a vital platform for addressing the pressing challenges faced by educators worldwide.
When and where
- Dates
- -
- Venue
- ExCeL
- Location
- London , United Kingdom
- Nearest Airport
- London City Airport (5 km)
Opening Hours
- Thursday, 20 January 2027: 09:00 - 17:00
- Friday, 21 January 2027: 09:00 - 17:00
- Saturday, 22 January 2027: 09:00 - 17:00
How to get here
By Car
ExCeL is easily accessible from major highways.
Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.
Public Transport
The venue is well-connected by public transport:
- Metro
- Bus
Event themes and focus areas
Bett Show 2027 will spotlight:
- AI in Education
- Inclusive Learning
- Future of EdTech
Business and marketing opportunities
This event offers unparalleled networking opportunities and access to the latest EdTech innovations.
- High-value networking: Connect with 60,000+ professionals from 50+ countries
- Decision-maker access: 70% of attendees have purchasing authority
- Market intelligence: Gain insights into United Kingdom market trends
- Lead generation: Capture qualified leads from professionals actively seeking solutions
- Brand visibility: Enhance your presence in the Education & Training market
Who attends?
- Educators
- Technology Providers
Exhibitor strategy recommendations
Maximize your ROI at Bett Show 2027:
Before the event:
- Launch pre-event marketing 6-8 weeks in advance
- Schedule meetings with key prospects through the event platform
- Optimize your listing in the event directory
- Set measurable goals (leads, meetings, partnerships)
During the event:
- Create interactive booth experiences with live demonstrations
- Staff your booth with engaging, knowledgeable team members
- Use QR codes and digital tools for lead capture
- Attend networking sessions and educational programs
After the event:
- Follow up with leads within 48 hours
- Share event highlights on social media using #BettShow2027
- Measure ROI against your pre-event goals
- Plan improvements for next year