Best Practice 2026
Best Practice 2026 is the leading UK event for the general practice community, focusing on primary care innovations and networking.
About the event
Best Practice 2026 is the UK’s leading trade show for the primary care sector, focusing on innovations in general practice. This event has been a cornerstone for the healthcare community, providing a platform for knowledge sharing and networking among professionals for several years.
Attendees can expect a vibrant atmosphere with over 4,000 participants and 210 exhibitors showcasing the latest advancements in primary care. The event features expert-led sessions, interactive workshops, and a comprehensive exhibition that highlights the most pressing topics in healthcare today.
Special features of Best Practice 2026 include a focus on key themes such as digital transformation and community care, making it a must-attend for anyone involved in the future of general practice.
When and where
- Dates
- -
- Venue
- National Exhibition Centre
- Location
- Birmingham , United Kingdom
- Nearest Airport
- Birmingham Airport (5 km)
Opening Hours
- Tuesday, 7 October 2026: 09:00 - 17:00
- Wednesday, 8 October 2026: 09:00 - 17:00
How to get here
By Car
National Exhibition Centre is easily accessible from major highways.
Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.
Public Transport
The venue is well-connected by public transport:
- Bus
- Train
Event themes and focus areas
Best Practice 2026 will spotlight:
- Hospital to Community
- Analogue to Digital
- Treatment to Prevention
- Long term conditions and multimorbidities
- The Future of General Practice
Business and marketing opportunities
This event offers unparalleled opportunities for businesses to connect with key decision-makers in the healthcare sector.
- High-value networking: Connect with 4,000+ professionals from 1+ countries
- Decision-maker access: 70% of attendees have purchasing authority
- Market intelligence: Gain insights into United Kingdom market trends
- Lead generation: Capture qualified leads from professionals actively seeking solutions
- Brand visibility: Enhance your presence in the Healthcare & Medical Technology market
Who attends?
- General Practitioners
- Practice Managers
- Clinical Directors
Exhibitor strategy recommendations
Maximize your ROI at Best Practice 2026:
Before the event:
- Launch pre-event marketing 6-8 weeks in advance
- Schedule meetings with key prospects through the event platform
- Optimize your listing in the event directory
- Set measurable goals (leads, meetings, partnerships)
During the event:
- Create interactive booth experiences with live demonstrations
- Staff your booth with engaging, knowledgeable team members
- Use QR codes and digital tools for lead capture
- Attend networking sessions and educational programs
After the event:
- Follow up with leads within 48 hours
- Share event highlights on social media using #BestPractice2026
- Measure ROI against your pre-event goals
- Plan improvements for next year