BBC Good Food Show Winter 2026
The BBC Good Food Show Winter is the ultimate gastronomic event in Birmingham, showcasing top chefs, food producers, and a variety of culinary experiences.
About the event
The BBC Good Food Show Winter is the UK’s premier gastronomic event, held annually at the National Exhibition Centre in Birmingham. First launched in 2000, this show has become a staple for food lovers, featuring a diverse range of exhibitors, live cooking demonstrations, and interactive workshops. Attendees can expect to engage with over 350 exhibitors showcasing the latest food and drink innovations, making it a key highlight in the festive culinary calendar.
At the event, visitors will enjoy live cooking demonstrations from renowned chefs, including James Martin and Michel Roux, who will share their festive recipes and tips. The show is designed to inspire attendees with new flavors and culinary techniques, providing a vibrant atmosphere filled with tastings, shopping, and entertainment.
Special features of the event include celebrity chef appearances, hands-on workshops, and a dedicated space for artisan producers. This event not only serves as a shopping paradise for food enthusiasts but also offers significant networking opportunities for industry professionals.
When and where
- Dates
- -
- Venue
- National Exhibition Centre
- Location
- Birmingham , United Kingdom
- Nearest Airport
- Birmingham Airport (5 km)
Opening Hours
- Thursday, 26 November 2026: 09:00 - 17:00
- Friday, 27 November 2026: 09:00 - 17:00
- Saturday, 28 November 2026: 09:00 - 17:00
- Sunday, 29 November 2026: 09:00 - 17:00
How to get here
By Car
National Exhibition Centre is easily accessible from major highways.
Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.
Public Transport
The venue is well-connected by public transport:
- Train
- Bus
Event themes and focus areas
BBC Good Food Show Winter 2026 will spotlight:
- Seasonal Cooking
- Food Trends
Business and marketing opportunities
This event offers significant business opportunities for networking with industry leaders, showcasing products, and reaching a large audience of food enthusiasts.
- High-value networking: Connect with 10,000+ professionals from 25+ countries
- Decision-maker access: 70% of attendees have purchasing authority
- Market intelligence: Gain insights into United Kingdom market trends
- Lead generation: Capture qualified leads from professionals actively seeking solutions
- Brand visibility: Enhance your presence in the Food & Beverage market
Who attends?
- Food Producers
- Retailers
- Food Enthusiasts
Exhibitor strategy recommendations
Maximize your ROI at BBC Good Food Show Winter 2026:
Before the event:
- Launch pre-event marketing 6-8 weeks in advance
- Schedule meetings with key prospects through the event platform
- Optimize your listing in the event directory
- Set measurable goals (leads, meetings, partnerships)
During the event:
- Create interactive booth experiences with live demonstrations
- Staff your booth with engaging, knowledgeable team members
- Use QR codes and digital tools for lead capture
- Attend networking sessions and educational programs
After the event:
- Follow up with leads within 48 hours
- Share event highlights on social media using #BBCGoodFoodShowWinter2026
- Measure ROI against your pre-event goals
- Plan improvements for next year