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Tourism, Leisure, Sports

Båtmässan 2026

👁 534 views 4.5 (120 reviews)

Båtmässan is Sweden's premier boat show, celebrating over 60 years of maritime passion.

About the event

Båtmässan is Sweden’s premier boat show, celebrating over 60 years of maritime passion. This event has been a key gathering for boat owners, enthusiasts, and families who share a love for the sea. Attendees can expect to see a wide variety of boats, marine equipment, and water sports activities, making it an essential destination for anyone interested in the maritime lifestyle.

The show features hundreds of exhibitors from various sectors of the boating industry, including manufacturers, retailers, and service providers. With a focus on community and passion for the sea, Båtmässan provides a unique platform for networking and collaboration among enthusiasts and professionals alike.

Special features of the event include innovation awards and workshops, which highlight the latest trends and technologies in boating. Båtmässan is not only the largest boat show in the region but also a significant contributor to the local economy.

Who attends?

50,000+ Trade Visitors · 25+ countries
300+ Exhibitors
70% Decision-Makers
Boat Owners
Fishing Enthusiasts
Families

When and where

Dates
Venue Svenska Mässan - Swedish Exhibition & Congress Centre
Location Gothenburg , Sweden
Nearest Airport Gothenburg Landvetter Airport (20 km)
Opening Hours
  • Wednesday 09:00 – 17:00
  • Thursday 09:00 – 17:00

How to get here

By Car Svenska Mässan - Swedish Exhibition & Congress Centre is accessible from major highways. Parking: 500 spaces · Paid.
Public Transport
  • Metro
  • Bus

Event themes and focus areas

Boating Innovations
Water Sports

Business and marketing opportunities

This event offers unparalleled networking opportunities and exposure to a diverse audience of boating enthusiasts.

High-value networking: Connect with 50,000+ professionals from 25+ countries
Decision-maker access: 70% of attendees have purchasing authority
Market intelligence: Gain insights into Sweden market trends
Lead generation: Capture qualified leads from professionals actively seeking solutions
Brand visibility: Enhance your presence in the Tourism, Leisure, Sports market

Frequently asked questions

When is the event?

February 1-9, 2026

How do I register?

Visit our registration page at http://batmassan.se/register