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Tourism, Leisure, Sports

Balnearia 2026

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Balnearia is the leading international trade fair for beach equipment, outdoor design, and wellness in Carrara, Italy.

About the event

Balnearia is Italy’s premier trade show dedicated to the beach equipment, outdoor design, and wellness sectors. With a history of attracting over 10,000 attendees from 25 countries, it provides a unique platform for professionals to connect and explore the latest innovations in these industries. Exhibitors can showcase their products to a diverse audience, including key decision-makers and industry leaders.

The event features a variety of activities, including workshops, product demonstrations, and networking sessions, making it an essential destination for professionals looking to enhance their business prospects. The CarraraFiere venue, located in the picturesque region of Tuscany, adds to the appeal of this event, making it a must-attend for anyone involved in beach and outdoor industries.


Who attends?

10,000+ Trade Visitors Β· 25+ countries
300+ Exhibitors
70% Decision-Makers
Beach Equipment Manufacturers
Outdoor Designers
Wellness Professionals

When and where

Dates –
Venue CarraraFiere
Location Carrara , Italy
Nearest Airport Pisa International Airport (80 km)
Opening Hours
  • Sunday 09:00 – 17:00
  • Monday 09:00 – 17:00
  • Tuesday 09:00 – 17:00
  • Wednesday 09:00 – 17:00

How to get here

By Car CarraraFiere is accessible from major highways. Parking: 500 spaces Β· Paid.
Public Transport
  • Bus

Event themes and focus areas

Beach Equipment Innovations
Outdoor Design Trends
Wellness and Health

Business and marketing opportunities

This event offers unparalleled business opportunities for networking, showcasing products, and gaining insights into industry trends.

High-value networking: Connect with 10,000+ professionals from 25+ countries
Decision-maker access: 70% of attendees have purchasing authority
Market intelligence: Gain insights into Italy market trends
Lead generation: Capture qualified leads from professionals actively seeking solutions
Brand visibility: Enhance your presence in the Tourism, Leisure, Sports market

Frequently asked questions

When is the event?

March 1-4, 2026

How do I register?

Visit our registration page at http://carrarafiere.it/event/balnearia/register