B2B Marketing Expo 2026
B2B Marketing Expo is Europe's leading marketing event, connecting proactive marketing professionals with essential tools and innovations.
About the event
B2B Marketing Expo is the UK’s leading trade show for marketing professionals. First launched in 2025, this event has quickly become a premier gathering for those in the B2B marketing sector. Attendees can expect a vibrant atmosphere filled with over 10,000 marketing professionals and 300 exhibitors showcasing the latest innovations and strategies in marketing.
At the event, participants will engage in insightful sessions, networking opportunities, and discover cutting-edge tools that can elevate their marketing efforts. The expo is designed to foster collaboration and knowledge sharing among industry leaders and emerging talents.
Special features such as the Innovation Awards highlight the best in marketing technology, making this event not just a trade show but a celebration of excellence in the marketing field.
When and where
- Dates
- -
- Venue
- ExCeL
- Location
- London , United Kingdom
- Nearest Airport
- London City Airport (5 km)
Opening Hours
- Tuesday, 18 November 2026: 09:00 - 17:00
How to get here
By Car
ExCeL is easily accessible from major highways.
Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.
Public Transport
The venue is well-connected by public transport:
- Metro
- Bus
Event themes and focus areas
B2B Marketing Expo 2026 will spotlight:
- Digital Marketing Strategies
- Content Marketing
- Marketing Automation
Business and marketing opportunities
This event offers unparalleled business networking and marketing opportunities for professionals in the B2B sector.
- High-value networking: Connect with 10,000+ professionals from 25+ countries
- Decision-maker access: 70% of attendees have purchasing authority
- Market intelligence: Gain insights into United Kingdom market trends
- Lead generation: Capture qualified leads from professionals actively seeking solutions
- Brand visibility: Enhance your presence in the Information & Communication Technology market
Who attends?
- Marketing Professionals
- Business Executives
Exhibitor strategy recommendations
Maximize your ROI at B2B Marketing Expo 2026:
Before the event:
- Launch pre-event marketing 6-8 weeks in advance
- Schedule meetings with key prospects through the event platform
- Optimize your listing in the event directory
- Set measurable goals (leads, meetings, partnerships)
During the event:
- Create interactive booth experiences with live demonstrations
- Staff your booth with engaging, knowledgeable team members
- Use QR codes and digital tools for lead capture
- Attend networking sessions and educational programs
After the event:
- Follow up with leads within 48 hours
- Share event highlights on social media using #B2BMarketingExpo2026
- Measure ROI against your pre-event goals
- Plan improvements for next year