Alt för sjön 2026
Alt för sjön is Sweden's largest boat and water life exhibition, held at Stockholmsmässan.
About the event
Alt för sjön is Sweden’s largest boat and water life exhibition, held at Stockholmsmässan. For over 50 years, this event has been a cornerstone of the marine industry, bringing together boat enthusiasts, industry professionals, and exhibitors from around the world. Attendees can expect a vibrant atmosphere filled with the latest innovations in boating, educational workshops, and opportunities to network with key decision-makers in the industry.
The exhibition will feature hundreds of exhibitors showcasing a wide range of boats, from kayaks to motorboats, as well as various water sports equipment. Special activities, such as seminars and competitions, will enhance the experience, making it a must-visit for anyone passionate about life on the water.
With a strong focus on sustainability, Alt för sjön also promotes eco-friendly practices within the boating community. This event is not only a marketplace but also a platform for discussing the future of boating, making it a unique gathering for all stakeholders in the industry.
When and where
- Dates
- -
- Venue
- Stockholmsmässan - Stockholm International Fairs
- Location
- Stockholm , Sweden
- Nearest Airport
- Stockholm Arlanda Airport (40 km)
Opening Hours
- Thursday, 5 March 2026: 11:00 - 21:00
- Friday, 6 March 2026: 10:00 - 18:00
- Saturday, 7 March 2026: 10:00 - 18:00
- Sunday, 8 March 2026: 10:00 - 17:00
- Thursday, 12 March 2026: 10:00 - 18:00
- Friday, 13 March 2026: 10:00 - 18:00
- Saturday, 14 March 2026: 10:00 - 18:00
- Sunday, 15 March 2026: 10:00 - 17:00
How to get here
By Car
Stockholmsmässan - Stockholm International Fairs is easily accessible from major highways.
Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.
Public Transport
The venue is well-connected by public transport:
- Metro
- Bus
Event themes and focus areas
Alt för sjön 2026 will spotlight:
- Sustainability in boating
- Innovations in marine technology
Business and marketing opportunities
This event offers significant business opportunities for exhibitors and sponsors in the marine industry.
- High-value networking: Connect with 10,000+ professionals from 25+ countries
- Decision-maker access: 70% of attendees have purchasing authority
- Market intelligence: Gain insights into Sweden market trends
- Lead generation: Capture qualified leads from professionals actively seeking solutions
- Brand visibility: Enhance your presence in the Transport, Logistics & Mobility market
Who attends?
- Boat enthusiasts
- Industry professionals
Exhibitor strategy recommendations
Maximize your ROI at Alt för sjön 2026:
Before the event:
- Launch pre-event marketing 6-8 weeks in advance
- Schedule meetings with key prospects through the event platform
- Optimize your listing in the event directory
- Set measurable goals (leads, meetings, partnerships)
During the event:
- Create interactive booth experiences with live demonstrations
- Staff your booth with engaging, knowledgeable team members
- Use QR codes and digital tools for lead capture
- Attend networking sessions and educational programs
After the event:
- Follow up with leads within 48 hours
- Share event highlights on social media using #AltFörSjö2026
- Measure ROI against your pre-event goals
- Plan improvements for next year