100% Optical 2026
100% Optical is the UK’s leading annual event for optical professionals, showcasing the latest in eyewear, technology, and business solutions.
About the event
100% Optical is the UK’s leading trade show for the optical sector, taking place from February 28 to March 2, 2026, at ExCeL London. This event has established itself as the largest audited trade event for optical professionals in the UK, attracting over 11,000 attendees and 250 exhibitors. It serves as a vital platform for opticians, optometrists, and ophthalmologists to explore the latest innovations in eyewear, lenses, and technology.
Attendees can expect a comprehensive program featuring over 120 hours of CPD certified seminars, runway shows showcasing the latest trends, and opportunities to network with industry peers. The event is designed to foster collaboration and education, making it an essential gathering for professionals in the optical field.
Special features of 100% Optical include the Love Eyewear Awards, which celebrate excellence in eyewear design, and the 100% Studio, which champions independent eyewear designers. This event is not only a trade show but also a hub for innovation and industry insights, making it a must-attend for anyone in the optical profession.
Who attends?
When and where
- Saturday 09:00 – 17:00
- Sunday 09:00 – 17:00
- Monday 09:00 – 17:00
How to get here
- Metro
- Bus
Event themes and focus areas
Business and marketing opportunities
This event offers a unique platform for networking with over 11,000 professionals and discovering innovative products and services in the optical industry.
Frequently asked questions
When is the event?
February 28 - March 2, 2026
How do I register?
Visit our registration page at http://www.100percentoptical.com/register