100% Optical 2026
100% Optical is the UK’s leading annual event for optical professionals, showcasing the latest in eyewear, technology, and business solutions.
About the event
100% Optical is the UK’s leading trade show for the optical sector, taking place from February 28 to March 2, 2026, at ExCeL London. This event has established itself as the largest audited trade event for optical professionals in the UK, attracting over 11,000 attendees and 250 exhibitors. It serves as a vital platform for opticians, optometrists, and ophthalmologists to explore the latest innovations in eyewear, lenses, and technology.
Attendees can expect a comprehensive program featuring over 120 hours of CPD certified seminars, runway shows showcasing the latest trends, and opportunities to network with industry peers. The event is designed to foster collaboration and education, making it an essential gathering for professionals in the optical field.
Special features of 100% Optical include the Love Eyewear Awards, which celebrate excellence in eyewear design, and the 100% Studio, which champions independent eyewear designers. This event is not only a trade show but also a hub for innovation and industry insights, making it a must-attend for anyone in the optical profession.
When and where
- Dates
- -
- Venue
- ExCeL
- Location
- London , United Kingdom
- Nearest Airport
- London City Airport (5 km)
Opening Hours
- Saturday, 28 February 2026: 09:00 - 17:00
- Sunday, 1 March 2026: 09:00 - 17:00
- Monday, 2 March 2026: 09:00 - 17:00
How to get here
By Car
ExCeL is easily accessible from major highways.
Parking: 500 spaces available. Cost: Paid. We recommend arriving early during peak hours.
Public Transport
The venue is well-connected by public transport:
- Metro
- Bus
Event themes and focus areas
100% Optical 2026 will spotlight:
- Eyewear Innovations
- Optometry Trends
Business and marketing opportunities
This event offers a unique platform for networking with over 11,000 professionals and discovering innovative products and services in the optical industry.
- High-value networking: Connect with 11,000+ professionals from 25+ countries
- Decision-maker access: 70% of attendees have purchasing authority
- Market intelligence: Gain insights into United Kingdom market trends
- Lead generation: Capture qualified leads from professionals actively seeking solutions
- Brand visibility: Enhance your presence in the Healthcare & Medical Technology market
Who attends?
- Opticians
- Optometrists
- Ophthalmologists
Exhibitor strategy recommendations
Maximize your ROI at 100% Optical 2026:
Before the event:
- Launch pre-event marketing 6-8 weeks in advance
- Schedule meetings with key prospects through the event platform
- Optimize your listing in the event directory
- Set measurable goals (leads, meetings, partnerships)
During the event:
- Create interactive booth experiences with live demonstrations
- Staff your booth with engaging, knowledgeable team members
- Use QR codes and digital tools for lead capture
- Attend networking sessions and educational programs
After the event:
- Follow up with leads within 48 hours
- Share event highlights on social media using #100Optical2026
- Measure ROI against your pre-event goals
- Plan improvements for next year