Wood Products & Technology 2026
Marketing Opportunity
Connect with industry leaders and innovators to explore sustainable solutions and new technologies in wood processing.
Target Audience
About the event
Wood Products & Technology is the Nordic region’s largest gathering for the wood industry. This trade fair will take place from August 25 to 27, 2026, at the Svenska Mässan in Gothenburg, Sweden. It brings together professionals from all areas of the wood industry to exchange knowledge, discover innovations, and explore sustainable practices.
When and where
- Complete address: Svenska Mässan, Gothenburg, Sweden
- Event days: August 25-27, 2026
- Opening times: To be confirmed
How to get here
Gothenburg is accessible by various modes of transport. If you are driving, the venue has ample parking available, though fees may apply. It is advisable to check the venue’s website for specific parking costs and availability. Public transport options include buses and trams, which connect directly to the exhibition center.
Event theme and focus areas
The event focuses on the entire wood value chain, including forestry, sawmilling, production, furniture making, and innovative research into new materials.
Keynote speakers and expert panels
Information on keynote speakers and expert panels will be available closer to the event date, featuring industry leaders and innovators.
Business and marketing opportunities
Wood Products & Technology offers significant opportunities for businesses looking to expand their reach within the wood industry. Attendees can:
- Network with over 5,000 professionals from various sectors.
- Discover the latest innovations from 300 exhibitors.
- Engage in discussions about sustainable practices and new technologies.
- Form partnerships and collaborations that can lead to future business opportunities.
Exhibition facts and statistics
- 5,000 trade visitors from 20+ countries
- 300 exhibitors showcasing innovations
- 70% visitors are decision-makers
- 3 days of networking and development
Who attends?
- Manufacturers – Companies involved in wood processing and production.
- Suppliers – Businesses providing materials and services to the wood industry.
- Construction professionals – Individuals and companies focused on building and construction using wood.
- Researchers – Academics and innovators exploring new technologies and sustainable practices in wood.
Networking and partnering opportunities
- VIP events for exclusive networking
- Speed networking sessions to meet potential partners
- After-hours activities to foster informal connections
Innovation and technology highlights
- Awards for innovative products and solutions
- A startup pavilion showcasing new entrants in the wood industry
- Live technology demonstrations from leading exhibitors
Exhibitor strategy recommendations
- Focus on creating a strong digital presence before and during the event to attract more visitors.
- Utilize social media to engage with potential attendees and showcase innovations.
- Prepare marketing materials that highlight unique selling points and sustainable practices to resonate with the audience.
