Upphandlingsdagarna 2026
Marketing Opportunity
Connect with industry leaders, discover innovative solutions, and meet potential partners in the public procurement sector.
Target Audience
About the event
Upphandlingsdagarna is a significant event for public sector buyers in Sweden, offering a platform for networking, learning, and sharing experiences. With over 200 speakers and 250 exhibitors, it is a hub for innovative ideas and solutions in public procurement.
When and where
- Address: Kista Mässan, Stockholm, Sweden
- Event Date: January 21, 2026
- Opening Times: To be confirmed
How to get here
Kista Mässan is accessible by car, with ample parking available. Parking fees may apply, and it is advisable to arrive early to secure a spot. Public transport options include nearby metro and bus services, making it convenient for attendees traveling from different parts of Stockholm.
Event theme and focus areas
The event focuses on public procurement, sustainability, digitalization, and innovative solutions within the public sector.
Keynote speakers and expert panels
The event features prominent speakers such as Anja Clausin (Director General of the Procurement Authority), Erik Slottner (Swedish Civil Minister), and Malin de Verdier (CEO of Adda AB), among others.
Business and marketing opportunities
Attending Upphandlingsdagarna provides numerous business opportunities:
- Network with over 4,399 attendees including decision-makers from various sectors.
- Showcase your products to more than 250 exhibitors and gain visibility in the public procurement market.
- Participate in interactive workshops and discussions that can lead to valuable partnerships and collaborations.
- Engage in speed networking sessions designed to connect you with key industry leaders and decision-makers.
Exhibition facts and statistics
- 4399 trade visitors from various sectors
- 250 exhibitors showcasing innovations
- 70% of visitors are decision-makers
- 1 day of networking and development
Who attends?
- Public sector buyers – Professionals responsible for procurement in government agencies.
- Procurement specialists – Individuals focused on optimizing purchasing processes and strategies.
- Industry experts – Thought leaders sharing insights on trends and innovations in public procurement.
- Vendors and suppliers – Companies offering products and services relevant to the public sector.
Networking and partnering opportunities
- VIP events for exclusive networking
- Speed networking sessions to foster quick connections
- After-hours activities for informal discussions and relationship building
Innovation and technology highlights
- Awards for sustainable procurement recognizing innovative solutions
- Startup pavilion showcasing new entrants in the public procurement space
- Technology demonstrations highlighting advancements in procurement processes
Exhibitor strategy recommendations
- Leverage digital marketing to enhance your visibility before and during the event.
- Engage with attendees through interactive booths and presentations to showcase your solutions.
- Follow up post-event with leads gathered during the exhibition to convert interest into business opportunities.
