Uphandlingsdagarna
Marketing Opportunity
Connect with key decision-makers and explore innovative solutions in public procurement.
Target Audience
About the event
Uphandlingsdagarna is a vital meeting place for public sector buyers in Sweden. This event brings together procurement professionals, industry experts, and decision-makers to share insights, network, and explore innovative solutions in public procurement. With over 200 speakers and 250 exhibitors, attendees can gain valuable knowledge and tools to enhance their procurement processes.
When and where
- Complete address: Kista Mässan, Stockholm, Sweden
- Event days: January 21-22, 2026
- Opening times: To be confirmed
How to get here
Kista Mässan is easily accessible by car and public transport. Parking is available at the venue, but it is advisable to check for any associated costs and the number of available parking slots before your visit. Public transport options include buses and trains that connect to central Stockholm, making it convenient for attendees traveling from various locations.
Event theme and focus areas
The event focuses on effective procurement practices, sustainability, digitalization, and innovation in the public sector. Attendees will engage in workshops, keynote sessions, and networking opportunities that highlight the latest trends and challenges in public procurement.
Keynote speakers and expert panels
The event will feature prominent speakers, including government officials, industry leaders, and procurement experts. Notable speakers include Anja Clausin, General Director of the Procurement Authority, and Erik Slottner, Sweden’s Civil Minister, who will share their insights on current and future procurement strategies.
Business and marketing opportunities
Uphandlingsdagarna offers significant business potential for exhibitors and attendees alike. Participants can:
- Showcase their products and services to a targeted audience of public sector buyers.
- Network with over 4,399 expected attendees, including decision-makers from various sectors.
- Attend workshops and seminars to gain insights into industry trends and best practices.
- Leverage matchmaking tools to connect with potential partners and clients.
Exhibition facts and statistics
- 4399 trade visitors from various sectors
- 250 exhibitors showcasing innovations
- 70% visitors are decision-makers
- 2 days of networking and development
Who attends?
- Public sector buyers – Professionals responsible for procurement in government agencies.
- Procurement specialists – Individuals focused on improving procurement processes and strategies.
- Industry experts – Consultants and thought leaders sharing insights on public procurement.
- Vendors and suppliers – Companies offering products and services relevant to the public sector.
Networking and partnering opportunities
- VIP events for exclusive networking
- Speed networking sessions designed for quick introductions
- After-hours activities to foster informal connections
Innovation and technology highlights
- Awards recognizing outstanding contributions in public procurement
- Startup pavilion showcasing innovative solutions
- Technology demonstrations featuring the latest advancements in procurement tools
Exhibitor strategy recommendations
To maximize your presence at Uphandlingsdagarna, consider the following strategies:
- Develop a strong digital presence to attract attendees before and during the event.
- Engage with visitors through interactive displays and live demonstrations of your products.
- Utilize networking opportunities to build relationships with key decision-makers in the public sector.
