Student & Knowledge Fair
Marketing Opportunity
Connect with thousands of high school students and young adults seeking guidance on education and career paths, making this event a prime opportunity for businesses to engage with future talent.
Target Audience
About the event
The Student & Knowledge Fair is a significant event in Gothenburg, Sweden, taking place from November 20 to 22, 2025. It serves as a platform for students, parents, and educators to explore various educational and career opportunities. With numerous exhibitors and inspiring lectures, attendees can gain insights into the labor market and discover paths they may not have considered before.
When and where
- Address: Svenska Mässan - Swedish Exhibition & Congress Centre, Gothenburg, Sweden
- Event Days: November 20–22, 2025
- Opening Times: Specific opening times are yet to be confirmed.
How to get here
The venue is accessible by various modes of transport. For those driving, ample parking is available, although specific details on parking fees and the number of slots are not provided. Public transport options include buses and trams that connect to the venue, making it convenient for attendees.
Event theme and focus areas
The fair focuses on education and career guidance, featuring various sectors including vocational training, higher education, and international study programs. It aims to inspire attendees to explore diverse career paths and educational opportunities.
Keynote speakers and expert panels
The event will feature inspiring lectures from notable figures, including professionals from various fields, student panels, and organizations like CSN and the Police. These sessions will provide valuable insights into different career paths and the realities of student life.
Business and marketing opportunities
Participating in the Student & Knowledge Fair offers businesses a unique opportunity to connect with a targeted audience of young individuals at a pivotal point in their educational and career journeys.
- Engage with Future Talent: Directly interact with high school and college students who are actively seeking guidance on their next steps.
- Brand Exposure: Showcase your organization to thousands of attendees, enhancing brand recognition and attracting potential future employees.
- Networking Opportunities: Establish connections with educational institutions, other exhibitors, and industry professionals, fostering collaborations and partnerships.
Exhibition facts and statistics
- 10,000 trade visitors expected from various regions
- 200 exhibitors showcasing innovations in education and career guidance
- 70% of visitors are decision-makers in their educational or career paths
- 3 days of networking and development opportunities
Who attends?
- High school students – Seeking guidance on further education and career options.
- College students – Looking for internships and job opportunities.
- Parents – Interested in understanding educational pathways for their children.
- Teachers and educators – Seeking resources and connections for their students.
Networking and partnering opportunities
- VIP events for exclusive networking with industry leaders
- Speed networking sessions to facilitate quick introductions and connections
- After-hours activities to foster informal networking opportunities
Innovation and technology highlights
- Award categories recognizing outstanding educational initiatives
- Startup pavilion showcasing innovative educational technologies
- Technology demonstrations highlighting the latest tools and resources for students and educators
Exhibitor strategy recommendations
- Develop a strong digital presence to attract attendees before and during the event. Utilize social media and email marketing to engage potential visitors.
- Prepare interactive displays that encourage student engagement and provide hands-on experiences related to your offerings.
- Follow up post-event with leads collected during the fair to nurture relationships and convert interest into opportunities.
