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December 3, 2025 Education & Training 38 days until event

Student fairs in Sweden - Malmö 2025

Marketing Opportunity

Discover new markets and connect with potential students looking for international education options.

Target Audience

Educational institutions Recruiters Students
Event Dates
December 3 - December 3, 2025
Location
Malmö, Sweden
MalmöMässan
Industry
Education & Training
Expected Attendees
8,000
Expected Exhibitors
200
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About the event

The Student Fairs in Sweden is an essential event for higher education institutions looking to attract Swedish students interested in studying abroad. With a significant portion of Swedish youth seeking international education, this fair provides a platform for universities and colleges to showcase their programs and connect with potential students.

When and where

  • Complete address: MalmöMässan, Malmö, Sweden
  • Event days and schedule: December 3, 2025
  • Opening times: To be confirmed

How to get here

MalmöMässan is easily accessible by car, with ample parking available on-site. Parking fees may apply, and it is advisable to check the venue’s website for specific details on costs and availability. Public transport options include buses and trains that connect to the venue, making it convenient for attendees traveling from nearby cities.

Event theme and focus areas

The event focuses on international education opportunities, showcasing programs from various countries, particularly in Europe, North America, and Asia.

Keynote speakers and expert panels

Details on keynote speakers and expert panels will be announced closer to the event date, featuring industry leaders and education experts.

Business and marketing opportunities

Participating in the Student Fairs in Sweden offers numerous business opportunities, including:

  • Direct access to a large pool of potential students interested in studying abroad.
  • Networking with other educational institutions and industry professionals.
  • Showcasing unique programs and offerings to a targeted audience.
  • Gathering insights on current trends in international education and student preferences.

Exhibition facts and statistics

  • 8000 trade visitors from Y+ countries
  • 200 exhibitors showcasing innovations
  • 70% visitors are decision-makers
  • 1 day of networking and development

Who attends?

  1. Educational institutions – Representatives from universities and colleges seeking to recruit students.
  2. Recruiters – Professionals looking to connect students with educational opportunities.
  3. Students – Individuals interested in pursuing higher education abroad.
  4. Parents – Guardians seeking information on educational options for their children.

Networking and partnering opportunities

  • VIP events for exclusive networking
  • Speed networking sessions to facilitate quick connections
  • After-hours activities to foster informal discussions and partnerships

Innovation and technology highlights

  • Award categories recognizing innovative educational programs
  • Startup pavilion showcasing new educational technologies
  • Technology demonstrations related to student recruitment and engagement

Exhibitor strategy recommendations

  • Develop a strong digital presence to attract attendees before and during the fair.
  • Utilize social media platforms to engage with potential students and promote your offerings.
  • Prepare interactive materials and presentations to capture the interest of visitors at your booth.