Senior Göteborg 2026
Marketing Opportunity
Connect with a diverse audience interested in health, travel, and lifestyle, providing businesses with valuable exposure and networking opportunities.
Target Audience
About the event
Senior Göteborg is the premier fair in Sweden dedicated to the active older demographic. This event showcases a variety of themes including travel, health, home, and legal services, making it a vital platform for businesses targeting this growing market. With an expected attendance of 9,000 visitors, it offers significant opportunities for networking and collaboration.
When and where
- Complete address: Svenska Mässan - Swedish Exhibition & Congress Centre, Gothenburg, Sweden
- Event days and schedule: March 2026 (exact dates to be confirmed)
- Opening times: To be announced
How to get here
The venue is easily accessible by car, with ample parking available. Parking fees may apply, and it is advisable to check for the number of available slots closer to the event date. Public transport options include local buses and trams, which provide convenient access to the venue.
Event theme and focus areas
The fair will feature sections focused on Travels & Tourism, Home & Household, Health & Hobby, and Law & Services, catering specifically to the interests and needs of older adults.
Keynote speakers and expert panels
Details about keynote speakers and expert panels will be released closer to the event date, providing insights from industry leaders and professionals.
Business and marketing opportunities
Participating in Senior Göteborg offers numerous business advantages:
- Targeted Audience: Engage directly with seniors and their caregivers, a demographic with increasing purchasing power.
- Brand Exposure: Showcase your products and services to a focused audience interested in health, lifestyle, and leisure.
- Networking: Connect with other exhibitors and industry professionals to explore partnerships and collaborations.
- Market Insights: Gain valuable feedback from attendees to inform product development and marketing strategies.
Exhibition facts and statistics
- 9000 trade visitors from Y+ countries
- 90 exhibitors showcasing innovations
- X% visitors are decision-makers
- N days of networking and development
Who attends?
- Seniors – Active individuals seeking information on health, travel, and lifestyle options.
- Caregivers – Family members or professionals looking for resources and support for elderly care.
- Healthcare professionals – Individuals interested in the latest trends and products in senior health and wellness.
- Industry stakeholders – Businesses and organizations focused on services and products for the aging population.
Networking and partnering opportunities
- VIP events for exclusive networking
- Speed networking sessions to connect with potential partners quickly
- After-hours activities to foster informal connections
Innovation and technology highlights
- Award categories recognizing innovation in senior services
- Startup pavilion showcasing new ideas and technologies
- Technology demonstrations to highlight advancements in senior care
Exhibitor strategy recommendations
- Develop a strong digital presence to attract visitors before and during the event.
- Utilize social media to engage with potential attendees and promote your participation.
- Prepare informative materials that clearly communicate the benefits of your products or services to the senior demographic.
