Senior Göteborg 2026
Marketing Opportunity
Discover valuable connections and insights that can enhance your business in the growing market of senior services.
Target Audience
About the event
Senior Göteborg is the premier fair in Sweden for an active older audience, showcasing a variety of themes such as travel, health, and lifestyle. This event serves as a vital platform for businesses targeting the senior demographic, providing insights into their preferences and needs.
When and where
- Complete address: Svenska Mässan - Swedish Exhibition & Congress Centre, Gothenburg, Sweden
- Event days and schedule: March 2026 (exact dates to be confirmed)
- Opening times: To be announced
How to get here
Gothenburg is accessible by various transport options. If driving, ample parking is available at the venue, though parking fees may apply. Public transport options include trams and buses, which connect to the venue efficiently. Check local transit schedules for the best routes.
Event theme and focus areas
The fair will cover multiple themes including Travels & Tourism, Home & Household, Health & Hobby, and Law & Services, catering to the interests of older adults.
Keynote speakers and expert panels
Details on keynote speakers and expert panels will be announced closer to the event date, featuring industry leaders and influencers.
Business and marketing opportunities
Participating in Senior Göteborg offers businesses a unique chance to:
- Connect with a targeted audience interested in senior services.
- Showcase products and services tailored for older adults.
- Gain insights into industry trends and consumer preferences.
- Network with other exhibitors and industry professionals.
- Participate in workshops and discussions that highlight best practices.
Exhibition facts and statistics
- 9000 trade visitors from Y+ countries
- 90 exhibitors showcasing innovations
- X% visitors are decision-makers
- N days of networking and development
Who attends?
- Senior service providers – Companies offering products and services for older adults.
- Health and wellness companies – Businesses focused on health solutions for seniors.
- Travel and leisure businesses – Organizations promoting travel experiences for older adults.
- Legal and financial advisors – Professionals providing services tailored to the senior demographic.
Networking and partnering opportunities
- VIP events for exclusive networking
- Speed networking sessions designed for quick connections
- After-hours activities to foster informal relationships
Innovation and technology highlights
- Award categories recognizing innovation in senior services
- Startup pavilion showcasing new ideas and solutions
- Technology demonstrations relevant to the senior market
Exhibitor strategy recommendations
- Build a strong digital presence to engage potential visitors before the event.
- Utilize social media platforms to promote your participation and offerings.
- Prepare targeted marketing materials that speak directly to the senior audience’s needs and interests.
