Load Up North
Marketing Opportunity
Connect with industry leaders and innovators to explore new business opportunities and expand your network.
Target Audience
About the event
Load Up North is the premier trade fair for the construction industry in Northern Sweden. Scheduled for August 27-29, 2026, at the Boden Energi Arena, this event gathers influential players in construction machinery, transport, and related services. Attendees will have the opportunity to network, exchange knowledge, and discover the latest innovations in the industry.
When and where
- Address: Boden Energi Arena, Boden, Sweden
- Event days: August 27-29, 2026
- Opening times: To be confirmed
How to get here
Boden is accessible by car, with ample parking available at the venue. Parking is free for attendees, ensuring convenient access to the event. Public transport options may also be available, but details should be checked closer to the event date.
Event theme and focus areas
The event focuses on construction machinery, road construction, transport, soil and forestry, service, and aftermarket solutions. It aims to showcase the latest trends and innovations in these sectors.
Keynote speakers and expert panels
Details on keynote speakers and expert panels will be announced closer to the event date. Attendees can expect insights from industry leaders and experts.
Business and marketing opportunities
Load Up North provides a unique platform for businesses to:
- Showcase new products and services to a targeted audience.
- Network with industry leaders and potential partners.
- Participate in live demonstrations and test drives of machinery.
- Gain insights into market trends and customer needs.
Exhibition facts and statistics
- 2,486 trade visitors from various sectors
- 0 exhibitors showcasing innovations (as of now)
- X% visitors are decision-makers (exact percentage to be confirmed)
- 3 days of networking and development
Who attends?
- Business leaders – Executives and decision-makers from the construction and transport sectors.
- Purchasing managers – Individuals responsible for procurement in construction and related industries.
- HR professionals – Recruiters and HR representatives looking for talent in the construction field.
- Industry specialists – Experts from various fields related to construction, transport, and machinery.
Networking and partnering opportunities
- VIP events for exclusive networking
- Speed networking sessions to connect with potential partners
- After-hours activities to foster informal connections
Innovation and technology highlights
- Live demonstrations of the latest machinery and technology
- Opportunities for startups to showcase their innovations
- Awards for outstanding products and services in the industry
Exhibitor strategy recommendations
- Leverage digital marketing to promote your presence at the event.
- Engage with attendees through interactive demonstrations and hands-on experiences.
- Utilize social media to share updates and connect with potential customers before and during the event.
