Fastighetsmässan Syd 2026
Marketing Opportunity
Connect with property owners and industry leaders to explore the latest trends and innovations in real estate.
Target Audience
About the event
Fastighetsmässan Syd is an essential trade show for the Scandinavian real estate industry, taking place in Malmö, Sweden. This event provides a unique platform for professionals to connect, discover innovative solutions, and gain insights into current market trends. Attendees will have the opportunity to engage with property owners, developers, and industry experts, making it a valuable experience for anyone involved in real estate.
When and where
- Complete address: MalmöMässan, Malmö, Sweden
- Event days and schedule: February 4-5, 2026
- Opening times: Not specified
How to get here
MalmöMässan is easily accessible by car, with ample parking available for attendees. Parking fees may apply, and it is advisable to check in advance for availability. Public transportation options include buses and trains that connect to the venue, making it convenient for visitors traveling from nearby cities.
Event theme and focus areas
The event will focus on various aspects of the real estate industry, including property management, innovative technologies in real estate (Proptech), and sustainability practices. Special areas will be dedicated to solar energy solutions and property security.
Keynote speakers and expert panels
The event will feature prominent speakers, including industry leaders and experts who will share insights on economic developments and challenges in the real estate sector. Notable past speakers include Stefan Ingves, former Governor of the Central Bank of Sweden.
Business and marketing opportunities
Fastighetsmässan Syd presents numerous business and marketing opportunities for exhibitors and attendees alike. Participants can:
- Establish valuable connections with property owners and industry stakeholders.
- Showcase innovative products and services to a targeted audience.
- Attend seminars and workshops to enhance knowledge and skills in property management.
- Explore collaboration opportunities with other businesses in the real estate sector.
Exhibition facts and statistics
- 5000 trade visitors from 20+ countries
- 200 exhibitors showcasing innovations
- 70% visitors are decision-makers
- 2 days of networking and development
Who attends?
- Real estate developers – Individuals or companies involved in the construction and development of residential and commercial properties.
- Property managers – Professionals responsible for overseeing the operation and maintenance of real estate properties.
- Investors – Individuals or entities looking to invest in real estate opportunities for profit.
- Sustainability experts – Professionals focused on integrating sustainable practices within the real estate sector.
Networking and partnering opportunities
- VIP events for exclusive networking
- Speed networking sessions to facilitate quick connections
- After-hours activities to foster informal discussions and partnerships
Innovation and technology highlights
- Awards for innovative products and services in real estate
- A dedicated startup pavilion showcasing emerging companies
- Technology demonstrations focusing on the latest advancements in Proptech
Exhibitor strategy recommendations
- Develop a strong digital presence to attract attendees before and during the event.
- Utilize smart badge technology to enhance visitor engagement and follow-up opportunities.
- Offer interactive demonstrations or workshops to showcase products and services effectively.
