Bokmässan 2026
Marketing Opportunity
Connect with industry leaders, discover new trends, and engage with a diverse audience of literary enthusiasts.
Target Audience
About the event
Bokmässan is Scandinavia’s premier international book fair, attracting thousands of participants from around the globe. This event serves as a significant platform for authors, publishers, and literary professionals to engage in discussions about current trends and the future of literature. With a rich program of seminars and keynote speakers, it fosters a vibrant cultural exchange and showcases the literary landscape of the Nordics.
When and where
- Complete address: Svenska Mässan, Gothenburg, Sweden
- Event days and schedule: September 2026 (exact dates to be confirmed)
- Opening times: To be announced
How to get here
Gothenburg is accessible by various transport options, including trains, buses, and flights. The Svenska Mässan is well-connected via public transit. For those driving, ample parking is available, though fees may apply. It is advisable to check for parking availability in advance, as it can fill up quickly during the event.
Event theme and focus areas
The themes for Bokmässan 2026 will continue to explore significant cultural topics, with a focus on relationships, identity, and the evolving role of literature in society.
Keynote speakers and expert panels
The event will feature renowned authors and industry experts, including Chimamanda Ngozi Adichie, who received the Mermaid Award in 2025, and Julia Quinn, author of the Bridgerton series.
Business and marketing opportunities
Bokmässan offers numerous business opportunities for exhibitors and attendees alike. The event provides a platform to:
- Network with over 3,250 participants from 53 countries
- Showcase new publications and innovations to a diverse audience
- Engage in discussions that shape the future of the literary industry
- Connect with decision-makers and influencers in the publishing sector
Exhibition facts and statistics
- 3,250 trade visitors from 53 countries
- 151 exhibitors showcasing innovations
- X% visitors are decision-makers (exact percentage not provided)
- N days of networking and development (exact duration not provided)
Who attends?
- Authors – Established and emerging writers looking to promote their work.
- Publishers – Companies seeking to discover new talent and trends in literature.
- Literary Agents – Professionals interested in networking and finding new authors to represent.
- Book Enthusiasts – Readers and fans eager to engage with their favorite authors and learn about new releases.
Networking and partnering opportunities
- VIP events for exclusive networking
- Speed networking sessions to connect with industry professionals
- After-hours activities to foster informal connections
Innovation and technology highlights
- Award categories recognizing outstanding literary contributions
- A startup pavilion showcasing new publishing technologies
- Technology demonstrations related to the future of reading and writing
Exhibitor strategy recommendations
- Develop a strong digital presence to engage with attendees before, during, and after the event.
- Utilize social media platforms to promote your participation and connect with potential customers.
- Offer exclusive promotions or events to attract visitors to your booth.
