Bokmässan 2025
Marketing Opportunity
Discover new trends, connect with industry leaders, and showcase your brand at this premier literary event.
Target Audience
About the event
Bokmässan is the most significant cultural event in Scandinavia, attracting around 85,000 visitors annually. It serves as a platform for authors, publishers, and readers to engage in discussions about literature and the arts. The fair features a comprehensive seminar program with renowned speakers, making it a must-attend event for anyone in the book industry.
When and where
- Complete address: Svenska Mässan, Gothenburg, Sweden
- Event days and schedule: September 25-28, 2025
- Opening times: To be confirmed
How to get here
Gothenburg is accessible by various transport options. The venue is well-connected by public transit, including buses and trams. For those driving, parking is available at Svenska Mässan, but it is advisable to arrive early as spaces are limited. Parking fees may apply, so check the venue’s website for details.
Event theme and focus areas
This year’s themes include “Love and Lust” and “Drama,” which will guide discussions on relationships, identity, and the intersection of literature and performance.
Keynote speakers and expert panels
Notable guests include bestselling author Julia Quinn and influential storyteller Chimamanda Ngozi Adichie, alongside various writers, scholars, and industry leaders participating in panels and discussions.
Business and marketing opportunities
Bokmässan offers significant business potential for exhibitors and attendees alike:
- Network with over 85,000 visitors, including decision-makers in the publishing industry.
- Showcase your brand and products to a diverse audience passionate about literature.
- Engage in high-profile discussions and seminars that shape industry trends.
- Collaborate with authors and influencers to enhance your marketing reach.
Exhibition facts and statistics
- 85,000 trade visitors from 50+ countries
- 1,000 exhibitors showcasing innovations
- 70% visitors are decision-makers
- 4 days of networking and development
Who attends?
- Authors – Established and emerging writers looking to connect with readers and industry professionals.
- Publishers – Companies seeking to showcase their latest titles and discover new market trends.
- Librarians – Professionals interested in acquiring new materials and learning about educational resources.
- Educators – Teachers and trainers looking for innovative ideas and resources to enhance their curriculum.
Networking and partnering opportunities
- VIP events for exclusive networking with industry leaders
- Speed networking sessions to facilitate quick connections
- After-hours activities for informal discussions and relationship building
Innovation and technology highlights
- Awards recognizing outstanding contributions in literature and publishing
- A startup pavilion showcasing new ideas and technologies in the book industry
- Technology demonstrations highlighting the latest in publishing tools and resources
Exhibitor strategy recommendations
- Focus on creating a strong digital presence through social media and online marketing to attract visitors.
- Utilize engaging content and interactive displays to draw in attendees and create memorable experiences.
- Network actively during the event to build partnerships and explore collaborative opportunities.
